How much should I spend on Google Ads?

Most local service businesses in these counties see sensible results starting around $300 to $500 a month, which is the range the Growth plan covers. Competitive categories like legal, dental, or restoration cost more per click and need a larger budget to produce steady lead flow. We will tell you before you start whether your budget is realistic for your category.

Do you take a percentage of ad spend?

No. Management is part of the flat Growth plan rate, and you pay Google directly for the ads. Percentage-of-spend pricing rewards an agency for spending more of your money, which is a bad incentive to build a relationship on.

Should I run ads or focus on SEO?

Both, in most cases. Ads produce calls immediately and give you real data about which search terms convert, and that data makes the SEO work sharper. SEO then lowers what you need to spend over time. Businesses in very light markets like Ukiah or Cloverdale can sometimes skip ads entirely, because organic ranking there comes fast enough to carry the load.

Google Ads Management

Paid search that fills the gap while your organic ranking builds.

Local SEO takes months to compound. Google Ads works the week you turn it on. For a business that needs calls now, running both at once is usually the right answer.

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We handle setup, keyword and geographic targeting, ad copy, negative keywords, and ongoing optimization, along with monthly reporting that shows what you spent and what it produced. Geographic targeting matters more here than most places: a campaign set to a thirty-mile radius from Santa Rosa wastes budget on Napa and Marin clicks that will never convert.

The ad account stays yours. You fund it directly from your own Google Ads account, so you always see the real spend and you keep the history if you ever move on. We never route ad spend through our billing, because that is how agencies obscure what they are actually charging.

Ads management is included in the Growth plan at $399 a month, covering up to $500 a month in managed ad spend. Above that we scope it separately.

Service area

Where we do this work.

We serve businesses across Sonoma and Mendocino counties. Each of these has its own page covering what local search looks like there.

FAQ

Google Ads Management questions

How much should I spend on Google Ads?: Most local service businesses in these counties see sensible results starting around $300 to $500 a month, which is the range the Growth plan covers. Competitive categories like legal, dental, or restoration cost more per click and need a larger budget to produce steady lead flow. We will tell you before you start whether your budget is realistic for your category.
Do you take a percentage of ad spend?: No. Management is part of the flat Growth plan rate, and you pay Google directly for the ads. Percentage-of-spend pricing rewards an agency for spending more of your money, which is a bad incentive to build a relationship on.
Should I run ads or focus on SEO?: Both, in most cases. Ads produce calls immediately and give you real data about which search terms convert, and that data makes the SEO work sharper. SEO then lowers what you need to spend over time. Businesses in very light markets like Ukiah or Cloverdale can sometimes skip ads entirely, because organic ranking there comes fast enough to carry the load.

More services

What else we do.

Want to know where you actually stand?

Send us your URL. We run it through Lighthouse, SEO scans, and a Google Business Profile check, then email you a plain-English report within 24 hours. No pitch attached.

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