Built around the way your kind of business gets customers.
A barbershop lives on its booking link. A winery sells a tasting weeks ahead and a case of wine after. A roofer needs the license number on every page and photos of finished roofs. Each page below covers what a website has to do in one of these trades around Sonoma and Mendocino counties.
- Massage and Wellness
Session pages, prices in plain sight, and a Book button wired to the calendar you already keep.
Someone choosing a massage therapist usually decides on a phone, in a few minutes, between two or three names. They want to know what kind of work you do, what a session costs, where you are, and when you have an opening. A good site answers all four on the first screen and keeps the Book button under their thumb.
Websites for massage and wellness → - Salons and Barbershops
A page for every chair, each with its own booking link, plus the photos that sell the cut.
People pick a barber or stylist by looking at their work. Most shops already keep that work on Instagram and take bookings through Squire, Booksy, or Vagaro. The website ties those together under your own name and gives Google a page about your shop, in your town, that it can rank.
Websites for salons and barbershops → - Auto Body and Auto Repair
Photo estimates, plain answers about insurance, and the phone number in easy reach.
The search for a body shop starts right after the accident, usually on a phone, often with an insurance adjuster already calling. The shop that explains the next step clearly, takes a few photos for a rough estimate, and answers the phone tends to get the car.
Websites for auto body and auto repair → - Nonprofits and Community Organizations
Donations, volunteers, and events, on a site the next board can still log into.
A small nonprofit website has three jobs: tell people what you do, make it easy to give, and make it easy to help. Everything else is a bonus. Most of the work is getting those three right and setting the site up so it keeps running after the volunteer who built it moves on.
Websites for nonprofits and community organizations → - Wineries and Tasting Rooms
Tasting reservations, club sign-ups, and a visit page that answers the dog question.
A winery website sells two things in sequence: a visit, then a relationship. Someone books a tasting weeks ahead, has a good afternoon, and joins the club or orders a case once they are home. The site has to make both steps easy and look the part while doing it.
Websites for wineries and tasting rooms → - Restaurants and Cafes
A current menu, an order button that skips the marketplace cut, and hours people can trust.
Restaurant websites get two kinds of visit. A regular wants the menu and the fastest way to order. A first-timer wants to see the food, read a few reviews, and check you are open. Both are on a phone, often on the sidewalk or in a parked car, and both give up quickly on a menu that arrives as a blurry PDF.
Websites for restaurants and cafes → - Contractors and Trades
Your license number, the towns you drive to, and photos of finished jobs, with a quote form that takes pictures.
Homeowners hiring a contractor are about to spend a lot on their house, and they check before they call. They look for a license, a few finished jobs that resemble theirs, reviews from neighbors, and some sign that you work in their town. A site that shows all four, with a quote form that accepts photos of the problem, turns that research into a phone call.
Websites for contractors and trades →
Your trade has its own version of this.
These seven are the trades we see most across the two counties. The method carries to any other: learn what your customers search for, learn what they need to see before they call or book, and build the site around those two things.
Tell us what you do on the contact page, or look through the services and the cities we serve.
Industry questions
- Do you use one template for every business in an industry?
- Each site is built for the business it belongs to. What carries over between two shops in the same trade is the checklist: the pages that trade needs, the booking, ordering, or donation tool it already runs, and the Google Business Profile setup that fits it.
- Does the price change by industry?
- The Website Plan is the same for every trade: $200 a month with the build included, no setup fee, and no minimum term. A business that needs custom software, such as member logins or a customer database, moves to Enterprise, from $999 a month and quoted per scope.
- Can you work with the software I already pay for?
- Almost always. Booking, ordering, reservation, and donation tools nearly all offer a link or an embed, and the site is built around whichever one you run. Those subscriptions stay in your name, on your own account.
Want to know where you actually stand?
Send us your URL. We run it through Lighthouse, SEO scans, and a Google Business Profile check, then email you a plain-English report within 24 hours. No pitch attached.