Websites for auto body and auto repair shops.
The search for a body shop starts right after the accident, usually on a phone, often with an insurance adjuster already calling. The shop that explains the next step clearly, takes a few photos for a rough estimate, and answers the phone tends to get the car.
Urgent searches and quick decisions.
Collision searches come in a burst after something goes wrong, and the person searching usually calls the first two or three shops in the map pack. Repair searches lean on a symptom or a job: brakes, a check engine light, a smog check before registration is due. Either way, the searcher wants a shop nearby they can trust today.
Searches like these:
- "auto body shop near me"
- "collision repair santa rosa"
- "bumper repair cost"
- "body shop that works with insurance"
- "auto repair ukiah"
- "brake repair rohnert park"
- "check engine light diagnosis"
- "smog check near me"
Make the next step obvious.
An estimate request form is the most useful thing a body shop site can have. It takes four or five photos straight from a phone, along with the year, make, and model, and the insurance company if there is one. A photo estimate is rough by nature, and the page says so, then explains how the in-person estimate works and how long it takes.
Insurance questions come next. Plenty of drivers assume their insurer picks the shop. In California the customer chooses, and state law bars the insurer from requiring a particular shop. A page that walks through the claim process in plain words, names the insurers you work with directly, and explains rentals and towing answers the questions people are too rattled to ask on the phone.
The site also carries the details the state asks for. California's Bureau of Automotive Repair requires internet advertising to show your firm name as registered, your registration number, and the phone number on file with the bureau. We put all three in the footer of every page. Certifications and warranty terms get a page of their own.
Shops doing mechanical work as well get separate pages for the jobs people search: brakes, diagnostics, smog checks if you test on site, tires, and scheduled maintenance. Each one gives Google a page to match to a search, and the local SEO work ties those pages to the towns your customers drive in from.
The site feeds the system behind the counter.
Shops run estimates and work orders in software built for the trade. The website sits in front of it: photo requests and appointment requests land in the inbox your service writer already watches, or open the booking link your system provides.
- CCC ONE
Widely used for collision estimating and shop management.
- Mitchell
Collision estimating used by many shops and insurers.
- Tekmetric
Shop management for mechanical repair, with digital vehicle inspections and texted estimates.
- Shopmonkey
Shop management with online appointment requests and estimates customers approve by text.
Body work and repair each get a category.
A shop doing collision work and mechanical repair picks its primary category for the work it wants more of, then adds the other as a secondary. Smog inspection station belongs on the profile only if you test smog on site. Photos of the building and the sign help a stressed driver find the right driveway, and replies to reviews show how you treat people when something has gone wrong. The Google Business Profile management in the plan keeps all of it current.
Primary category
Choose the one that fits the work you want most
- → Auto body shop
- → Auto repair shop
- → Mechanic
Secondary categories
Add only what you actually offer
- → Auto glass shop
- → Brake shop
- → Smog inspection station
- → Tire shop
- → Oil change service
Attributes and links
Set every one that is true of you
- → Online estimates
- → Online appointments
- → Onsite services, for mobile repair
- → Identity attributes, such as veteran-owned, where they apply
Google offers different attributes for different categories and revises the list from time to time, so your own profile shows which of these apply to you.
Car country.
Distances are long in both counties, transit thins out quickly away from Highway 101, and a car in the shop is a household problem. That makes repair searches urgent and local. Drivers in Rohnert Park, Santa Rosa, and Ukiah pick from the map pack, call two or three shops, and go with whoever answers and explains things clearly.
Dealership service departments and chain shops hold strong, well-funded listings. An independent shop competes with reviews, photos, a complete profile, and a site that answers the insurance question before the customer has to ask it. Up in Mendocino County, where shops are spread across long drives, a shop with a finished profile and a working site stands out quickly.
One plan, $200 a month.
The build is included, there is no setup fee, and the plan runs month to month. It covers hosting, maintenance, content updates, and your Google Business Profile. Your shop management software stays on your own account.
See what the plan covers →Auto Body and Auto Repair: common questions
- Should our website say we work with insurance companies?
- Name the insurers you work with directly, explain what happens after the claim is filed, and tell customers that in California they choose the repair shop. State insurance law bars an insurer from requiring a particular shop, and a calm page explaining that saves your front desk a lot of phone time.
- Do we need our BAR registration number on the website?
- Yes. Since October 2025, the Bureau of Automotive Repair's advertising rule asks anyone in the business of automotive repair to show three things in internet-based advertising: the firm name as it appears on the registration, the registration number, and the phone number listed with the bureau. A website footer is the natural home for all three.
- Can customers send photos for an estimate?
- They can. The form takes several photos from a phone, plus the vehicle details and insurance information, and sends it all to your inbox. Set the expectation on the page: a photo estimate is a starting point, and the final number comes once the car is in the shop and the damage behind the bumper is visible.
- We do body work and mechanical repair. One website or two?
- One. A single site with separate pages for collision and for repair keeps your reviews, links, and search authority in one place. Each page targets its own searches, and the Google Business Profile carries a category for each side of the business.
We also build for these trades.
- Massage and WellnessSession pages, prices in plain sight, and a Book button wired to the calendar you already keep.
- Salons and BarbershopsA page for every chair, each with its own booking link, plus the photos that sell the cut.
- Nonprofits and Community OrganizationsDonations, volunteers, and events, on a site the next board can still log into.
- Wineries and Tasting RoomsTasting reservations, club sign-ups, and a visit page that answers the dog question.
- Restaurants and CafesA current menu, an order button that skips the marketplace cut, and hours people can trust.
- Contractors and TradesYour license number, the towns you drive to, and photos of finished jobs, with a quote form that takes pictures.
Want to know what drivers see when they search for your shop?
Send us your URL. We run it through Lighthouse, SEO scans, and a Google Business Profile check, then email you a plain-English report within 24 hours. No pitch attached.