Websites for salons and barbershops.
People pick a barber or stylist by looking at their work. Most shops already keep that work on Instagram and take bookings through Squire, Booksy, or Vagaro. The website ties those together under your own name and gives Google a page about your shop, in your town, that it can rank.
People search in a hurry and decide on photos.
Barbershop searches lean toward right now: a fade before the weekend, a walk-in on a lunch break. Salon searches run longer and more specific, since color, extensions, and curly cuts are skills people go looking for by name. Both end the same way, with someone comparing photos and stars on the map.
Searches like these:
- "barber near me"
- "barbershop ukiah"
- "fade haircut santa rosa"
- "walk in barber petaluma"
- "hair salon near me"
- "balayage santa rosa"
- "curly hair salon sonoma county"
- "kids haircut near me"
Show the work and make booking one tap.
Give every barber and stylist a page: their photo, what they are known for, a few recent cuts, and a Book button that opens your booking system on their calendar. Clients often follow a person more closely than a shop, and a page under each name lets a search for that name land on your site.
Keep the service list and starting prices in step with what your booking system shows. When the site says one price and the booking page says another, the client trusts neither. Hours and walk-in policy matter just as much, and they need to match your Google Business Profile to the minute.
Photos carry the sale. A gallery of recent work, captioned with the service and the stylist, says more about a shop than any paragraph we could write. The site links to Instagram from every page and pulls your best recent shots into the gallery as fast-loading images, which keeps the page quick on a phone.
An open chair deserves a page too. A short page with the booth rental or hiring terms and a contact button gets found by barbers and stylists searching for space in town, and it saves you answering the same questions by text.
Your booking app stays. The site fronts it.
Barbers and stylists already live in their booking app all day, so the site sends clients there. Several of these can also put a Book button directly on your Google Business Profile, and any of them can sit behind the appointment link on it.
- Squire
Made for barbershops, with a profile for every barber, the shop's own booking page, and payments at the chair.
- Booksy
Popular with barbers and independent stylists, and its marketplace app can send new clients your way.
- Vagaro
Common in full-service salons and spas, with memberships, forms, and retail in one system.
- GlossGenius
Used by many independent stylists and suite renters, with deposits and a tidy booking page.
- Square Appointments
A natural fit for a shop already ringing up on Square at the front desk.
- Fresha
A booking system with its own marketplace, for salons that want to be listed there as well.
The category decides which map you are on.
A shop that mostly cuts men's hair belongs under Barber shop, even if it also does color, because that is what people nearby type. A salon doing color, cuts, and treatments sits under Hair salon, and a place doing hair, nails, and brows may fit Beauty salon. Then add the booking link, a fresh photo or two every month, and replies to reviews. If you take walk-ins, say so in the profile description and on the site.
Primary category
Choose the one that fits the work you want most
- → Barber shop
- → Hair salon
- → Beauty salon
Secondary categories
Add only what you actually offer
- → Nail salon
- → Waxing hair removal service
- → Eyelash salon
Attributes and links
Set every one that is true of you
- → Online appointments
- → An appointment link to your booking page
- → LGBTQ+ friendly
- → Wheelchair accessible entrance
- → Identity attributes, such as Latino-owned or veteran-owned, where they apply
Google offers different attributes for different categories and revises the list from time to time, so your own profile shows which of these apply to you.
A dozen shops on one map.
Ukiah's State Street, downtown Santa Rosa, and Petaluma's historic blocks each hold several shops within a short walk of each other. Search "barber near me" from any of them and the map fills with choices. What decides the click is usually the photos, the star count, and whether the listing offers a way to book right now.
Plenty of shops in both counties run on a booking page and an Instagram account with no website behind them. That works until someone searches the shop's name and town and finds a directory listing with last year's hours. A small site on your own domain gives Google one clear, current answer to point at, and the local SEO work keeps every listing saying the same thing.
One plan, $200 a month.
The build is included, there is no setup fee, and the plan runs month to month. It covers hosting, maintenance, content updates, and your Google Business Profile. Your booking app stays on your own account, billed by that company.
See what the plan covers →Salons and Barbershops: common questions
- I already have a Squire or Booksy page. Why would I need a website?
- The booking page lives on someone else's platform, under their branding and their rules. A website sits on your own domain, ranks for your shop name and town, gives each barber or stylist a page, and stays put if you ever change booking apps. The two point at each other, so clients still book in the app they know.
- Can each barber or stylist have their own page?
- Yes, and it is one of the most useful things a shop site can do. Each page carries the person's photo, specialties, recent work, and a Book button. Most booking systems can link straight to a single staff member's calendar, and we wire each page to that link.
- Will an Instagram feed slow my site down?
- A live feed embed can, since it loads a block of outside code on every visit. We pull your best recent photos into the site as fast-loading images and link to Instagram from every page. You keep posting where you already post, and we refresh the gallery whenever you send new shots, as part of the plan's content updates.
- We take walk-ins. How do we show that online?
- Say it plainly in three places: near the top of the homepage, in your Google Business Profile description, and next to your hours. If walk-ins stop at a certain time, give the time. Someone choosing between two shops on a Saturday morning tends to pick the one that tells them they can just come in.
We also build for these trades.
- Massage and WellnessSession pages, prices in plain sight, and a Book button wired to the calendar you already keep.
- Auto Body and Auto RepairPhoto estimates, plain answers about insurance, and the phone number in easy reach.
- Nonprofits and Community OrganizationsDonations, volunteers, and events, on a site the next board can still log into.
- Wineries and Tasting RoomsTasting reservations, club sign-ups, and a visit page that answers the dog question.
- Restaurants and CafesA current menu, an order button that skips the marketplace cut, and hours people can trust.
- Contractors and TradesYour license number, the towns you drive to, and photos of finished jobs, with a quote form that takes pictures.
Curious how your shop looks to someone searching nearby?
Send us your URL. We run it through Lighthouse, SEO scans, and a Google Business Profile check, then email you a plain-English report within 24 hours. No pitch attached.