Websites for wineries and tasting rooms.
A winery website sells two things in sequence: a visit, then a relationship. Someone books a tasting weeks ahead, has a good afternoon, and joins the club or orders a case once they are home. The site has to make both steps easy and look the part while doing it.
Trip planners search weeks ahead, then again in the car.
Wine country visitors plan a tasting day from home, usually pairing a town or valley with a feature they care about. Then they search again on the day, from the road, to check hours and directions. Locals search too, for a place to bring visiting family or a patio with a view.
Searches like these:
- "wineries healdsburg"
- "dog friendly wineries sonoma"
- "russian river valley tasting rooms"
- "anderson valley wineries"
- "wineries open today"
- "winery with picnic area"
- "dry creek valley tasting reservations"
- "wine club sonoma county"
Book the visit. Keep the customer.
The visit page carries the weight. It lists your tasting experiences with price, length, and group size, and it embeds your reservation system so booking happens right there. Then it answers the questions every tasting room fields by phone: whether walk-ins are welcome, whether dogs and kids can come, whether there is food, and how to find the driveway on a road with patchy cell signal.
Wine sales and the club live in your direct-to-consumer platform, which is built around state shipping rules, age verification, and taxes. The website gives that platform a better storefront: club tiers explained in plain terms, a join button that goes straight to sign-up, and wine pages that tell the story of the vineyard and the vintage.
Events, private tastings, and weddings each need a page and an inquiry form that reaches whoever books them. Trade buyers and writers want tech sheets and bottle shots they can download on the spot. All of it has to load quickly on a phone, because a lot of wine country browsing happens on the road with one bar of signal.
Built around the platforms wineries already use.
Reservations and direct-to-consumer sales each have systems made for the wine business. The site embeds them, styles the pages around them to match your brand, and points your Google Business Profile at the same reservation link.
- Tock
Tasting reservations with prepayment, common across wine country.
- OpenTable
Reservations for tasting rooms that also run a kitchen.
- Resy
Reservations for wine bars and tasting rooms with food service.
- Commerce7
Online store, wine club management, and tasting room point of sale in one system.
- WineDirect
Online store, club processing, and fulfillment for wineries of many sizes.
- Vinoshipper
Online sales and shipping compliance aimed at smaller producers.
Give each location one profile with exact hours.
Winery is the primary category for nearly every producer with a tasting room. A separate tasting room in town, at its own address with its own staff and hours, can carry its own profile, while two profiles at one address compete with each other. Seasonal hours and reservation rules change often, and the Google Business Profile should change with them, since "open today" searches lean on those hours.
Primary category
Choose the one that fits the work you want most
- → Winery
Secondary categories
Add only what you actually offer
- → Vineyard
- → Wine bar
- → Wine store
- → Event venue
- → Wedding venue
Attributes and links
Set every one that is true of you
- → Accepts reservations
- → A reservation link to your booking page
- → Outdoor seating
- → Dogs allowed
- → Wheelchair accessible entrance
Google offers different attributes for different categories and revises the list from time to time, so your own profile shows which of these apply to you.
Appellations people search by name.
Visitors search by place. Sonoma County's appellations, among them Russian River Valley, Dry Creek Valley, Alexander Valley, and Sonoma Valley, are names people type straight into a search bar. Mendocino County adds Anderson Valley along Highway 128 and the Redwood and Potter valleys inland near Ukiah. A visit page that names your appellation, your road, and the nearest town matches those searches.
Many tasting rooms moved to reservations in recent years, and visitors adjusted: they book the anchors of the day ahead and fill the gaps on the road. A winery that shows live availability and states its walk-in policy clearly is in a good position to catch those second searches. Healdsburg and the Sonoma Plaza draw the heaviest trip-planning traffic, while Anderson Valley and the Ukiah area pull visitors willing to drive a little farther for a quieter tasting.
One plan, $200 a month.
The build is included, there is no setup fee, and the plan runs month to month. It covers hosting, maintenance, content updates, and your Google Business Profile. Your reservation and DTC platforms stay on your own accounts, billed by those companies.
See what the plan covers →Wineries and Tasting Rooms: common questions
- Can the website sell wine and run the club?
- The website presents them, and your direct-to-consumer platform runs them. Commerce7, WineDirect, and similar systems handle checkout, club billing, age verification, and shipping rules that vary by state. We build the store pages, club pages, and wine pages around that platform so it all reads as one site.
- Should tasting reservations go through Tock, OpenTable, or a form on our site?
- Use the system your tasting room staff already works in. A reservation platform shows live availability, takes deposits, and sends reminders, all jobs a plain contact form leaves to your staff. We embed it on the visit page and set the same link on your Google Business Profile, so a booking from either place lands in one book.
- We host weddings and events too. Do we need a separate site?
- One site with an events section usually serves you better. It keeps search authority in one place and lets a couple planning a wedding see the tasting room, the grounds, and the wine together. Add Event venue or Wedding venue to your Google Business Profile only if you host them, and give each kind of event its own inquiry form.
- How do we show up for "wineries open today" searches?
- Keep hours exact everywhere, including special hours for holidays, harvest events, and private bookings. Google leans on posted hours for those searches, so the Business Profile matters most. The website should match it, and the visit page should say plainly whether you welcome walk-ins on the day.
We also build for these trades.
- Massage and WellnessSession pages, prices in plain sight, and a Book button wired to the calendar you already keep.
- Salons and BarbershopsA page for every chair, each with its own booking link, plus the photos that sell the cut.
- Auto Body and Auto RepairPhoto estimates, plain answers about insurance, and the phone number in easy reach.
- Nonprofits and Community OrganizationsDonations, volunteers, and events, on a site the next board can still log into.
- Restaurants and CafesA current menu, an order button that skips the marketplace cut, and hours people can trust.
- Contractors and TradesYour license number, the towns you drive to, and photos of finished jobs, with a quote form that takes pictures.
Want to see how your winery shows up for trip planners?
Send us your URL. We run it through Lighthouse, SEO scans, and a Google Business Profile check, then email you a plain-English report within 24 hours. No pitch attached.