Websites for massage therapists and wellness practices.
Someone choosing a massage therapist usually decides on a phone, in a few minutes, between two or three names. They want to know what kind of work you do, what a session costs, where you are, and when you have an opening. A good site answers all four on the first screen and keeps the Book button under their thumb.
Clients search by what hurts and by what is close.
Wellness searches split two ways. Visitors staying nearby look for whatever is open today, often with the map already up. Locals search by modality, by the problem they want help with, or by the name a friend passed along, and a local who finds someone good often books with them for years.
Searches like these:
- "massage near me"
- "deep tissue massage santa rosa"
- "prenatal massage sonoma county"
- "couples massage healdsburg"
- "sports massage petaluma"
- "lymphatic drainage massage"
- "reiki sebastopol"
- "massage gift certificate"
Answer the first-visit questions and let them book.
Give each kind of session its own page. Someone searching for prenatal massage is best served by a page about prenatal massage: how long it runs, what it costs, what to expect, and who it suits. A single page listing twelve modalities leaves Google guessing which search it answers, and leaves the visitor scrolling.
Booking stays in the system you already run. The site links to it or embeds it, so availability, intake forms, reminders, and deposits all live in one place and you keep a single calendar. Your Google Business Profile gets the same booking link, which puts a Book button on the listing itself.
Then come the details a nervous first-timer reads before committing: your training, a photo of the treatment room, parking and accessibility, what to wear, and your cancellation policy. Gift certificates deserve a page of their own as well, linked from the footer, since the weeks before the winter holidays and Mother's Day bring a wave of people buying a massage for someone else.
If you hold a California Massage Therapy Council certificate, state law asks you to show your certified name and certificate number in any and all advertising, and the council counts websites as advertising. The number sits in the footer and on your bio, where a client who checks will find it.
Keep the booking system you have.
Each of these offers a booking link, and most offer an embed as well. The site is built around whichever one you run, and your clients keep booking the way they do now.
- Square Appointments
Common with solo therapists who already take cards through Square. The booking page links or embeds, and gift cards run through the same account.
- Vagaro
Built for spas and salons, with intake forms, gift certificates, and memberships in one place.
- Mindbody
Common in larger spas and studios that also run classes or memberships.
- Jane
Suits clinic-style practices that keep treatment notes and detailed intake records.
- MassageBook
Made for massage therapists, with intake forms, reminders, and gift certificates.
- Cal.com
A lighter option for a solo practice that wants a simple calendar link and little else.
Start with the right category.
For a massage practice the primary category does most of the work in the map pack. A solo therapist is a Massage therapist. A place with several treatment rooms and a wider menu may fit Day spa better. Add secondary categories only for work you actually offer and describe on the site, since Google weighs each category against what the profile and the site say. The local SEO work keeps those choices consistent with the site.
Primary category
Choose the one that fits the work you want most
- → Massage therapist
- → Massage spa
- → Day spa
Secondary categories
Add only what you actually offer
- → Wellness center
- → Reiki therapist
- → Acupuncturist
- → Skin care clinic
Attributes and links
Set every one that is true of you
- → Online appointments
- → An appointment link to your booking page
- → Wheelchair accessible entrance
- → LGBTQ+ friendly
- → Identity attributes, such as women-owned, where they apply
Google offers different attributes for different categories and revises the list from time to time, so your own profile shows which of these apply to you.
Wellness in wine country.
Sebastopol carries more bodyworkers and independent practitioners than its size would suggest, and its clients read reviews closely before they book. Santa Rosa has the largest pool of clients in the region and the stiffest competition for them. Out toward Healdsburg, Sonoma, and the Russian River, visitors search for a massage the same afternoon from a hotel room.
Resort spas hold strong, well-photographed profiles. Independent practitioners compete with them in a map pack where a complete profile, current photos, and a steady trickle of reviews still move a listing up. In Mendocino County the field is thinner, and a practice in Ukiah or on the coast with a finished profile can be one of only a handful that show up at all.
One plan, $200 a month.
The build is included, there is no setup fee, and the plan runs month to month. It covers hosting, maintenance, content updates, and your Google Business Profile. Your booking software stays on your own account, billed by that company.
See what the plan covers →Massage and Wellness: common questions
- Can my website book appointments through the system I already use?
- Yes. Square Appointments, Vagaro, Mindbody, Jane, MassageBook, and Cal.com all offer a booking link, and most offer an embed. The site sends people into that system, so your calendar, reminders, and deposits keep working the way they do now. We set the same link on your Google Business Profile.
- Do I need my CAMTC number on the website?
- If you are certified by the California Massage Therapy Council, yes. State law asks certificate holders to include their certified name and certificate number in any and all advertising, and the council counts websites and social media as advertising. For a spa with several therapists, each number belongs with that therapist's own bio.
- Should I sell gift certificates on the site?
- A gift certificate brings in a first-time client through someone who already trusts you, and many booking systems can sell them online, so a gift page tends to earn its place. The site gives them a page of their own, a link in the footer, and a spot near the top in the weeks before the holidays and Mother's Day.
- Where should intake forms and health questions go?
- Inside your booking or practice system, which is built to store them. A website contact form delivers its contents by email, and an inbox is a poor home for anyone's health history. If your practice needs custom software that holds health records, that falls under our Enterprise plan with its healthcare add-on, quoted per scope.
We also build for these trades.
- Salons and BarbershopsA page for every chair, each with its own booking link, plus the photos that sell the cut.
- Auto Body and Auto RepairPhoto estimates, plain answers about insurance, and the phone number in easy reach.
- Nonprofits and Community OrganizationsDonations, volunteers, and events, on a site the next board can still log into.
- Wineries and Tasting RoomsTasting reservations, club sign-ups, and a visit page that answers the dog question.
- Restaurants and CafesA current menu, an order button that skips the marketplace cut, and hours people can trust.
- Contractors and TradesYour license number, the towns you drive to, and photos of finished jobs, with a quote form that takes pictures.
Want to see how your practice shows up today?
Send us your URL. We run it through Lighthouse, SEO scans, and a Google Business Profile check, then email you a plain-English report within 24 hours. No pitch attached.